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3 Things Your Online Customers Expect From You

Visually appealing, useful, and accessible. These are the three characteristics that have dramatic influences on how your visitors perceive, use, and remember your site.

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Women vs. Men – Gender Differences in Purchase Decision Making

Men and women approach shopping with different motives, perspectives, rationales and considerations. How gender can affect online buying behaviour and what you can do to make it work in your favour....

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